What elements constitute a successful marketing campaign?

According to a study by Wordstream, the small businesses spend more than $1200 on PPC on an average, however, one-fourth of the budget gets wasted since these campaigns fail to produce results.

It is not that PPC does not work, it all depends on how to execute a successful PPC marketing campaign. Certain key factors work in PPC marketing which many business owners fail to address and they get overlooked with time.  

It all depends on the quality of the PPC ads generated and the execution and conduction of the same. Only these will mark the difference between the budgets that are wasted and the campaigns that are bearing results.

Many business owners are not really aware of these PPC campaigns which lead to poor campaign performance and wasted marketing investments.

Here in this blog, we have come up with the elements that constitute a successful PPC marketing campaign and we as PPC Agency in Bangalore has also worked on these Camping Aspects to get good ROI for our clients.

Efficient Keyword Management

Many business owners and digital marketers although are aware that keyword management forms a very important part of successful PPC campaigns, however, they lack efficiency and overlook the vital elements of the marketing campaign. All these might lead to ineffective PPC campaigns delivering poor results and exhaustion of the entire marketing budget. In order to avoid these, it is important for your business to focus on effective keyword management. Such as

Keyword research

When it comes to PPC campaigns researching your targeted keywords is the most basic yet the most important aspect of PPC marketing. However, most business owners don’t give much emphasis on this element.

Most of them are dependant on the general information that traditional keyword research tools provide but they are based on unauthentic estimates. Effective keyword research can predict the actual search terms that your potential customers are searching which is impossible to perform manually.

Bifurcation of the Keyword

One of the most important elements driving the success of PPC is keyword grouping or bifurcation. Many business owners fail to perform this activity leading to poor PPC performance. This process is marked by dividing the keywords on the basis of the research. Focusing and targeting groups can increase the importance of the ads and landing pages.

Setting up the campaign

Building the PPC campaign is, of course, one of the basic steps in the marketing funnel, however, there are business owners who tend to ignore or disregard the key elements that can lead to a successful campaign. Most of them depend on default settings from networks like Google Adwords.

The relevance of the campaign

All business owners must give emphasis on the relevance of the PPC ad campaign. The targeted keywords used in the ads determine the relevance of the ads to the search users. The relevance of the ads is very important since Click-Through Rates (CTR) is generated only through relevant ads. They also determine the quality score of the campaign.

Insertion of effective Call To Action

Among the most important element, one is the right CTA or Call To Action. This should be crisp and concise and should determine your target audience's action.

Wondering if you would be able to remember all these factors and execute them properly? End all your worries and head to us. We are one of the most proficient PPC marketing companies in Bangalore, who can guide you in the right direction.

5 best email marketing tools for your online business

IF you ask any digital marketing agency in Bangalore and they would certainly vouch for some tools and softwares that they have been using for email marketing for years. It is also important to note that not every software or tool fits one and all.

Businesses have to make their choice based on their budget, the size of the list they have, the integrations needed and so on. Choice can also be made on the factor of marketing automation; if you as a business require marketing automation or not.

Let us learn about the 5 best email marketing tools that any business can use for email marketing campaigns to generate sale for their business, as suggested by wedoeconsult a digital marketing agency in bangalore.

1)      ActiveCampaign

ActiveCampaign is ideal for small businesses and for start-ups as it includes it all. Being an affordable platform, it does not fall short when it comes to the features available. Users can make use of all-in-one email marketing along with its automation platform. One of the unique features of ActiveCampaign is its very own CRM system that is quite useful in managing leads and converting the leads into long-lasting customers. If you are an email marketing agency in Bangalore, this is the one to choose.

2)      GetResponse

This is another option for those who are just starting up. The pricing of this too is affordable and the importing of your list would take not more than a few seconds. One can also choose from more than 500 email templates and this is ideal for those who wish to create professional looking newsletters. They are also known for their amazing customer support. If you are looking for a software that can be easily integrated to your WordPress or Shopify site, this is the one to choose. If you are still starting up and wish to have a website done with GetResponse integrated, it is time you hire a digital marketing agency in Bangalore to handle it all for you.

3)      MailChimp

MailChimp is known to be the most used email marketing tool by the top email marketing companies in Bangalore. This is an ideal option for freelancers or to market small to medium sized projects. The user interface of MailChimp is excellent and powerful. If you wish to try email marketing for 100% free, choose MailChimp.

4)      ConvertKit

ConvertKit is perfect for product marketers and for bloggers too. This is specially designed for bloggers and comes included with a good number of tools that makes it easy for bloggers to create a list and promote their content. A well-designed tool with attention paid to every small detail!

5)      Aweber

If you are one of those looking for an established email marketing tool, within your budget, Aweber is just perfect for you. Aweber is not only cost effective but is also known for its ease to use. It is not feature heavy but has it all to run a successful email marketing campaign.

If you are planning to go advanced with the email marketing, Aweber provides some amazing features like Split testing, autoresponders, RSS to email and much more.

If you are looking forward to reaching your leads via email marketing and are not sure where to start from, hire wedoeconsult an email marketing company in Bangalore today! And start generating leads for your business.

Top digital marketing trends for 2019 | wedoeconsult

A few years back Bill gates in the book Business at the Speed of Thought explained how digital infrastructures and technology are putting businesses ahead in this competitive world.
However, the technologies mentioned in the book already seems to be backdated, but the basics of the book standstill. Since technology is evolving at a rapid speed, business is moving very fast so does their marketing endeavors.
The marketing basics that can attract your ideal customers remain the same always. What can change is the channel through which the business delivers its messages. For example, in the current scenario digital marketing involves a full spectrum of SEO optimization, customer retention tactics, customer engagement strategies, PPC, social media and many more that are why wedoeconsult is a Digital Marketing Agency in Bangalore focusing on all the aspects if digital Marketing to help business grow online.
Businesses having the ability to move fast can gain more customers while businesses failing to keep pace with the current developments fall behind. This article will try to give you a brief on current trends and innovations. So read on.

Targeted Facebook marketing can fetch profit:

Digital marketing, to put it in simpler words, can’t be ignored. A marketing and advertising campaign if effectively executed can serve the needs and requirements of all business and in turn, increase the product demand. However, the strategies of digital marketing have changed a lot in recent years. With social media streaming content the ways of creating and consuming online content becoming easier, a big chunk of marketing tactics are done through social media.
Facebook is currently ruling the social media platforms in the USA with over 41% of senior users over 65 of ages.
For marketing your products and services to a senior section of the population, there is no other platform which is better than Facebook. However, in the year 2018 Facebook faced a difficult situation related to a data breach which dropped the user rate to a huge number.

It can’t be denied that Facebook’s popularity has decreased because of its alleged involvement with political propaganda. People are feeling that the relationship between Facebook and the public are declining.
Thus, it is important that you being a digital marketer check the target market carefully since Facebook can be unsuitable for some of the campaigns. However, Facebook is still huge with massive numbers of American users but you need to be updated about your target audience, only then you can fetch profit from your marketing tactics on Facebook.

AI usage will increase

According to reports AI will see a sharp growth in the marketing world this year since AI is now monitoring customer segmentation, push notification, click tracking, retargeting and many more things. AI is even generating content these days.

The incorporation of AI in your digital marketing tactics depends on your channels and goals, but if you are not in association with someone who is proficient enough in leveraging AI in their marketing intelligence and delivery systems then you will lag behind the process.

Usage of Chatbots will see a rise

Human beings love to interact with other humans since humans are social animals, they love to be heard. That is why social media networks are rising in popularity. Constant interaction with customers through social media channels can bring you closer to them. However, interacting with customers continuously is not always possible, this can be done via a chatbot on your website.
They can greet your customers and interact with them on their visit to your website. With AI constantly improving over the years, chatbots are also improving since they are infused with the ability to hold a basic conversation with the visitors and answer the most asked questions like a human representative.
Although many websites have come up with live chat support systems, still chatbots need a lot of improvement to replace human representatives.

The rise in omnichannel marketing

Consumers these days don’t rely on only one channel to find information. They search the information through many channels. Initially, these multichannel marketing was introduced so that a business can communicate with many prospects through these channels.
For example, prospects will be introduced to a business through Facebook, Twitter ads and so on.

However, these multi-channel marketing could not solve problems of all consumers thus the concept of omnichannel marketing was introduced so that better user experience can be provided to all the prospects by providing seamless and consistent communication process to customers and prospects in different channels.
Omnichannel is basically all channels available to customers and the connection among them. Omnichannel aims to keep a track of the prospect’s interactions even if you are interacting with them through various channels.

This will help you to impress your customers since they will think you are paying attention to their needs and requirements.

Source: https://www.wedoeconsult.com/digital-marketing-trend-expect-this-year/

Know what is digital marketing | Wedoeconsult

A brief about Digital Marketing:

Digital marketing forms an umbrella for all online advertising efforts. Businesses these days leverage virtual channels such as Google, Social media, email and so on in order to interact with their potential clients.

The truth is human beings are spending a lot of their time online, which they did not twelve years ago. Also, the way human beings used to purchase products and services have changed. Traditional advertising is no longer bearing any results these days. Marketing has always meant connecting with your target audience in the right place at the right point of time.

Today marketing means interacting with potential customers online through digital platforms. Now the question is does digital marketing actually works for both B2B and B2C enterprises? The answer is yes.

Digital marketing works for all businesses in any enterprise. No matter what business you are into, virtual advertising and marketing can help. They involve analyzing the customer’s persona for discovering what target audience actually wants.

There is hardly a need to mention that all groups required the implementation of virtual advertising.

For B2B:

If your organization is B2B, your virtual advertising efforts need to be focused on online lead generation policy.

The main function of your advertising method should be to fetch and convert the potential leads with the help of the website and digital marketing channels.

For B2C:

If your organization is B2C, then the purpose of your digital marketing efforts need to focus on fetching traffic in your website and convert them into potential clients respectively without any need for them to speak to a salesperson.

Here in B2B business, you need to give less focus on conventional ‘leads’ and put more attention on developing an accelerated client’s adventure, which starts from the moment they land in your website till the moment they make a purchase.

For B2C businesses, channels like Instagram and Pinterest are often more precious than commercial enterprises such as LinkedIn.

What are the main benefits of Digital Marketing?

Unlike most offline advertising and marketing efforts, virtual advertising permits marketers to see the right results in actual time. If you have ever put an advertisement in a newspaper then you will recognize how it is to estimate what numbers of traffic actually visited your page and paid attention to your ad.

There isn’t something that can surely tell you if the advertisement you put is valid or not. On the other hand, with digital advertising, you may measure the ROI of your advertising on the basis of the effort you put. Here are some examples.

Website Traffic

In digital advertising, you may see the exact number of people who have viewed your internet site’s homepage in actual time by using the usage of virtual analytics software like HubSpot.

You can also see how many pages they visited, what device they have used, and from where they came. 

Virtual analytics software help you to know where you need to give your extra effort based on the channels which are fetching more visitors.

For example, if most of your visitors are coming from organic search then you need to spend your time on SEO to grow that percentage.

Content Performance and Lead Generation

Imagine you’ve created a product brochure and marketed it through letterboxes — that brochure is in the shape of content material, albeit offline. Now you have no idea how many people have opened your brochure or what a number of them immediately threw it into the trash.

Now consider that you have that brochure for your internet site alternatively. You can measure precisely how many human beings read the page wherein it’s hosted, and you also get the contact info of folks that downloaded it.

Not only you are able to measure what number of people are finding your content interesting, but also you will be able to produce certified leads.

What kind of content is required for digital marketing?

The form of content material you need to create depends on your audience’s preferences. On a basic level, your online content material must meet the purposes and demands of your audiences.

 How long it might take to see results?

Virtual marketing yields results much faster than that of offline or traditional marketing. Because of the fact that it is less complicated for measuring ROI in virtual marketing.

However, at the end it completely depends on the dimension and effectiveness of your digital advertising strategy. When paid advertising is part of your virtual approach then you will be able to reap results at a faster rate.

Source: https://www.wedoeconsult.com/what-is-digital-marketing/

Sources To Get Website Traffic

Traffic means hope. Every visit to your website means there is a chance for something good to happen. That is why digital marketing traffic is the first goal. It is also the brand awareness goal.

Generating traffic plays a huge role in the digital marketing field. Thus let’s take a look at the sources from where visitors are coming. Traffic comes into a website from different sources, such as website apps, social networks, search engines and many more.

Among these, some might be more important to you than that of the others. However, maintaining diversity in traffic sources is important.

There is a hidden risk in your marketing strategies if you receive traffic from one particular source or if you don’t at all receive traffic from one source.

However, if you have launched a new web page then you will be craving site visitors faster right? In case, you want to fetch traffic on your website at a faster rate, read this article.

Guest Posting:

Guest posting serves a couple of functions. Firstly, if you start guest posting then you will be able to get connected with a website that already has numerous hooked up audiences.

For example, the readership of TechCrunch is in the hundreds of thousands, if you can get your brand featured there, you would be able to fetch huge visibility. Unfortunately, the bigger the publisher, the tougher it is to get featured, thus begin with something small initially.

The 2nd selling factor is direct site visitors. When you allow guest posting on your site it will fetch visitors as long as your content is precious and authoritative. This, in turn, will have a long term advantage for you.

Visitors posts help you in both content material promotion and SEO. Due to all these factors, it is one of the favorites on this listing.

Building your Social Media Audience:

Social target market building might seem difficult. However, if you can have your priorities right, it will surely be the most effective way by which you can scale your user base. Here’s why on social media, you can interact with customers directly.

You can use content material to begin attracting a target market evidently, or advertise to funnel traffic immediately. However, most importantly, you can interact with humans.

When you interact with customers, by way of liking and sharing their posts, or simply through engaging them in communication, you can introduce them for your brand.

It takes time but in a few weeks, you can theoretically build a target base to serve as a platform for further increase.

Leverage Influencers:

Influencer marketing can help you penetrate through the noise and reach your target audience more effectively. However, for maximizing the impact that an influencer can have on your brand you need to develop a proper SEO linking strategy.

It is certain that getting your products or services endorsed on a celebrity’s Instagram, Youtube or blog page can be a thrilling experience. The likes, shares and increased brand awareness which follows from that are great. However, those little thrills can convert into more traffic and sales for a long time.

Usage of Paid Ads:

Paid advertising is my least favorite among the strategies mentioned above. However, it is an essential alternative, we can say. Why is it my least preferred? Because it is very time-consuming.

You need to pay in advance for an assured stream of inbound site visitors on your website online, which may or may not be valuable. After withdrawing the finances, the commercials are turned off and your campaign becomes de-functional.

Advertising is undoubtedly a good approach. It is rapid and worthwhile, however, it simply does not have the ability to grow that natural techniques provide.

I am mentioning some right options below for fast paid traffic.

• StumbleUpon commercials
• Reddit advertisements
• Facebook commercials
• Twitter advertisements
• LinkedIn advertisements
• Google Adwords
• Bing Ads

Running Contests and Promotions:

Contests and promotions are more like paid advertising. Here also you need to make an upfront investment – usually in a hot purchaser product, a present card or something valuable.

After that, you need to ask your users to like or share your post for getting enrolled in the competition.

Contests are powerful since they spread like wildfire. It is a good way to get quick massive visibility. Remember it does not always imply that you will get an amazing return on your investment.

If you want a good ROI then you must invest in Search Engine Optimisation and ContentMarketing. These two can beat paid marketing if done right.

Digital Marketing Needs in Construction Companies in Bangalore

In the 20th century the most buzzing word is Digital Marketing. The last couple of years have been witnessed to several innovations in the field of technology, be it 3D printing, virtual reality or drones.

Everything has made the business operations within various industries much easier. With communication becoming more efficient marketers are finding new ways to target the audience base.

In this article we will be discussing why digital marketing is so much more important in construction sectors as well.

Let’s have a look.

Digital Marketing helps in targeting potential client base

With the huge growth in real estate industry, real estate developers are also trying to incorporate digital marketing for interacting with their client base and targeting potential clients to get more sales for their business. They are not lagging behind the game. From creating engaging social media posts, videos to developing responsive websites to showcase their work, real estate developers are busy incorporating digital marketing as part of their sales and marketing.

Embracing this field can mark the prosperity of the business

When it comes to construction projects, everyone knows how complicated and long these projects are. Here sustainability plays a very important role and this field is marked by a shortage of skilled workers. Thus, a revolution is needed in this field. This is exactly where digital marketing steps in. Only by embracing new technology this field can prosper.

Over the years there have been changes in the marketing strategies and tactics. Previously it was much more mass media centric, this has shifted to more data driven approach, digital approach. Personalisation is being used here.

Apart from these, digital marketing is helping businesses to track the outcomes, they are able to justify the work, tactics and direction with ease.

It facilitates communication

With the evolution of digital marketing the process of communication is also revolutionising, so are the choices of channels for the companies.

As mentioned above, marketers are looking for much more digital and data driven techniques. Integration of this digital marketing techniques are vital for companies in the construction sector. Since, construction sector is all about brand awareness, lead generation, customer acquisition and engagement.

Although numerous digital marketing agencies in Bangalore have sprawled up here and there, getting service from the most authentic one is important. Otherwise, no benefits can be achieved.

Thus, before jumping into the conclusion make sure you do your part of research very well. Always remember that collaboration is one of the vital parts of the process, thus working with professionals who will work in collaboration with you is immensely required.

As a business owner, I am certain that you are aware of how important it is for you to set yourself apart from your competitors and this can only be achieved with authentic digital marketing techniques.

So? What are you waiting for? Get the best ROI with proper digital marketing strategies. If you need any help you can immediately turn to us. Just drop an email or contact us because we are among the best Digital Marketing Companies in Bangalore. We will be at your service immediately.

What actually is ASO?

Major app stores have numerous mobile apps, among them discovering your app can be a very daunting task. Mobile app publishers are facing this issue currently.

If you are someone dealing with the mobile apps then it is important for you to understand the various methods through which you can market your app.

Here we have come up with this article which will try to give you a brief understanding of the technique which is overlooked by many – app store optimization.

What actually is ASO?

The process of optimizing mobile apps so that it can rank higher in an app store’s search results is known as ASO. if your app ranks higher in an app store’s search results then it will be more and more visible to its potential customers. Increased visibility is directly proportional to more traffic to your app’s page in the app store. Aso is the technique that aims to drive more and more traffic to your app’s page in the app store so that searchers can move forward and download the app.

However, the ASO process requires you to keep yourself updated about your targeted base. This can be done by analyzing the keywords your potential customers are using in order to find the apps which are similar to that of yours. When you get to learn more and more about the keywords your customers prefer, you will be able to get a better understanding of your potential customers’ behavior.

The importance of ASO:

Forrester states that app store searches are the main source of discovering apps. In fact, 63% of apps are discovered through app store searches. Thus, search in the app store is the method that is mostly used in order to discover and download new apps. Thus, if you don’t use ASO for increasing your app’s visibility then you will be lagging back in terms of promoting your app online.

Each app store comprising of millions of apps doesn’t make it necessary for publishers to invest in app store optimization. Thus, if you want to promote your app online then you must invest in ASO. If every week some time can be spent improving your ASO then your app’s ranking can be impacted in a meaningful way.

Looking to increase you App installs try ASO Strategies to approach any Digital Marketing company in Bangalore for your work.

HOW IMPORTANT IS SEO IN TODAY’S ARENA?

If you are intrigued by the questions, the importance of SEO for every business, the advantages of investing in search engine optimization, etc. then you have come to the right place. We take pride in being one of the best SEO companies in Bangalore, we know how important it is to have the right SEO strategies for a business operating online. Here, in this blog, we are going to discuss the importance of SEO, the businesses that need it and the benefits of investing in SEO. So read on. 

Why SEO is so important? 

SEO deals with numerous strategies, action plans, and practices, all of them work together to improve your website’s position in search engine. That is why it is termed as search engine optimization. Seo is mainly of two types, they are on-page SEO and off-page SEO respectively. On-page SEO encompasses everything that can be controlled on the website for improving rankings. Off-page SEO, on the other hand, deals with anything that is done on other websites which indirectly influence the ranking of your website. 

All these techniques take time, knowledge and successful implementation for getting your website optimized higher in search engines. SEO is the factor through which Google determines the site that deserves to rank high in the search engine. SEO’s work is to keep the search results fair. It reduces websites’ chances of manipulating the search results. 

Thus, the sites that appear on the search engine results page are there because they have achieved the position. This position can only be achieved through systematic strategies, hard work, and proper planning.

How Search Would Appear Without SEO? 

It is impossible to find important information, businesses or websites that the user is searching without SEO. The results of the search engine would be manipulated very easily without the set of rules that SEO promotes. Those sites having the most links or pages will consistently rank 1. This will increase the difficulties of the users since they have to look for long to find relevant queries. SEO ensures that users can find the answers to their queries super fast and easily. Without SEO the natural online order will be missing. 

This article might trigger the question if SEO is important for all kinds of businesses. Yes, SEO is extremely important for any and every kind of business. You might be wondering whether it is important for your industry since you are in a business with very little competition. Don’t think much and go for SEO. No matter the business you are in. SEO is the need of the day. Without SEO you won’t be able to get the visibility you need to drag your business. Whether your business is old or brand new, large or small, SEO is the key to your online success. Now, after reading this blog you might be thinking about how to get the best SEO done for your business. How about turning to us? One of the most trusted SEO companies in Bangalore? It is guaranteed that you will get the best return on investment with us.     

The Best ROI Tips for DIGITAL MARKETING

Digital marketing is growing at a rapid scale and has come up as a boon for businesses since it can generate results within a very short period of time. Contemporary businesses these days are facing cut-throat competition because customer expectation is increasing.

Business leaders are busy blending traditional and digital methods to generate revenue. Previously leads were generated through TV advertisements, hoarding, and paper ads but with the rise of digitalization, these marketing strategies have been replaced.

This is the reason many Digital Marketing Companies are getting open at a higher pace. Thus, bringing about a revolution in marketing tactics. Currently, businesses are looking forward to increasing revenue and improvement of Return On Investment (ROI).

In this article, we will be discussing some of the best ROI tips for digital marketing. Read on.

Data is the most important thing

If a business wants to achieve success then it is necessary that it understands the importance of data. The analysis and planning of data are immensely important in today’s world. With the help of data, businesses can predict important details like where the leads are coming in, who are clicking on the ads, and many more. All these can help the business to plan the strategy.

These days wherever we look we find data floating. With data growing expeditiously it has become the need of the day to utilize it to its fullest, but there are many marketers who are still not making full use of the data, as stated by Teradata. Data analytics tools by collecting relevant information are predicting the exact source from where traffic is coming including location, IP address, etc.

The analytic tool follows a strategic process when business signs into it. Due to an embedded code in the website header, the visitor’s activities can be predicted and judged. It also predicts if the data is direct or organic. Thus, from the embedded code it can be known from where the traffic is coming. Thus, businesses can focus on those specific areas where the traffic is coming for online advertisements. This can enhance business ROI.

Mobile can do the trick

More and more people especially the young generation is using smartphones. According to the data generated from the Pew Research Center, there is a huge need for incorporating mobile phones in marketing techniques.

In fact, researchers are predicting that in the recent future mobile marketing will generate most of the online traffic. Thus, it is important for businesses to create mobile-friendly websites so that maximum leads can be generated through smartphones.

The present era demands that the business must take full advantage of mobile technology. So that the growing online traffic can be accommodated and ROI can be enhanced.

Social media is ruling

Social media is one of the best platforms for businesses. For making full use of the same businesses need to research various online sources and platforms.

By analyzing various social media channels businesses are able to scrutinize from where the target audience is coming. Online success does not only rest on the number of likes and shares a business has, but it is also more than that.

The KPI or key performance indicators are the main priorities of a business. This includes the amount of traffic that is coming to your website and the conversion rate. All these help in increasing the ROI.

Conversion rates should be optimized

An increase in sales revenue is directly proportional to the number of leads that are getting generated. Customer conversion rate optimization must be the thing a business needs to consider at first.

This conversion rate optimization is a process by which the most online traffic can be acquired. This is mainly done through a business website.

It is a process by which potential visitors are converted to customers. Here you can learn more about Conversion Rate Optimization.

Content is always the king

Content is not just about writing lengthy posts and articles having images and videos. It’s about developing user-oriented posts that are not flashy. User-friendly content can work wonders.

Through the right information is passed to the client at the right point of time. Thus, the business must give priorities to content.

They must start developing content that has the most effective and on-topic information. Relevant visuals can be added to the content in order to make it more attractive. For successful content marketing, there are 5 important things to know to get succeed.

Give your business an attractive face to get the attention of the prospects

Hardly anyone will deny the fact that active presence on the Internet is vital for all types of business. Benefits of having a well-designed website are numerous. Yet, there are businesses who refrain from investing in website designing and development. In this blog, I will elaborate a bit on the reasons a business needs to consider web development as an important strategy of the business.

The Importance of Web Development

The website is the face of the business. It is a place where a customer prefers to visit first for learning about your business, your services, your company. The design of your site creates the first impression among them. Other reasons are as follows

●        Reaching out to a global audience

In this age of globalization where everything is operating in a digital way if you want to reach out to the audience worldwide then a website is a must.

●        Provides authenticity to your business

If an enterprise wants to establish its credibility then a website is a must. This era does not give importance to a business that lacks a proper web source like a well-developed website with proper design.

●        Your customers find it convenient

Customers prefer a business that can provide them with all the information they want about a company at their fingertips. Your website can be the best place where you can put up these data.

However, always remember that the first impression is made by the way your website looks. If it can’t blow their mind away then they will search for other sites. Wondering where to get a credible web development company in Bangalore? You can come to us. We will develop the best-customized website for your business. 

Few Tips On How To Create SEO Friendly Content

Are you aware of the root of Search Engine Optimisation? SEO begins and ends with good quality content. It is so important that every SEO organizations these days are hiring content writers with the creative niche of mind. None these days implement optimization strategy without a solid content strategy. Wondering what we are talking about. Give this blog a read.

What is an SEO content writing?

Seo content writing is a process of curating content in a way so that it starts ranking higher for the related keyword searches. It involves using keywords in a strategic manner that will help the content to get optimized for both the search engines and humans.

For writing SEO friendly content you are required to adhere to certain techniques. Such as

●       Inserting the keyword phrases properly so that they appear in the title of the web page or blog post.  

●       Strategically distributing the keywords so that it does not appear forced.

●       The keywords should be scattered all over the body of the content.

●       Using alternative phrases, or LSI Keywords. In other words Latent Semantic Indexing. This denotes keywords related to the main keyword.

●       Over usage of Keywords, phrases should be avoided.

●        Inserting of keywords within the <h1>, <h2> and <h3> tags , so that more emphasis can be placed on the keywords.

Above are just a few tips on how to create SEO friendly content. There’s a huge list of the dos and don’ts for creating SEO friendly content. Most important among them is to be to the point and grammatically correct. Wondering would you be able to adhere to so many rules. Don’t worry, we will come to your rescue. We are providing one of the best content writing services in Bangalore equipped with the creative team. Leave the entire burden on us and you relax.  

Know The Rules of The Game and Stand Out from The Rest in Digital Marketing

The phrase “content is king” has been doing the rounds for quite some time. I am certain that you being a digital marketer have heard about the phrase. But is it just the content that can make you stand out from your competitors? Although content marketing forms the heart of most of the successful digital marketing campaigns. But it is not the ultimate thing to crack the game. There are other factors involved as well. Such as proper optimization, right marketing strategies and so on.

Undoubtedly you will be requiring brilliant content for getting your product or services marketed, lacking that will make you lag behind your fellow competitors. This is true without any doubt. But you will also be requiring other strategies too. One of the main things is to know how to get your content marketed. The process of reaching out to the potential audience. All these require a huge set of skills. We at Wedoeconsult, a digital marketing company in Bangalore, not only specializes in creating brilliant content but also we are proficient with other factors too. We are equipped with a professional team whose contribution is vast. They are creative, strategic and professional. 

Content writing is just one factor out of several other factors. We have mastered all other factors. In the current era where technology is improving at a rapid pace, we know how to keep ourselves updated. Our team has a perfect blending of techies and creative people. If you are facing difficulties in fetching leads, end all your worries now and come to us. We will let you know the rules of the game. The right technique is all that is required to rank at the top. So, don’t waste your time thinking if digital marketing is all that your business needs. It is indeed among one of the major things that can change the face of your business.