What actually is ASO?

Major app stores have numerous mobile apps, among them discovering your app can be a very daunting task. Mobile app publishers are facing this issue currently.

If you are someone dealing with the mobile apps then it is important for you to understand the various methods through which you can market your app.

Here we have come up with this article which will try to give you a brief understanding of the technique which is overlooked by many – app store optimization.

What actually is ASO?

The process of optimizing mobile apps so that it can rank higher in an app store’s search results is known as ASO. if your app ranks higher in an app store’s search results then it will be more and more visible to its potential customers. Increased visibility is directly proportional to more traffic to your app’s page in the app store. Aso is the technique that aims to drive more and more traffic to your app’s page in the app store so that searchers can move forward and download the app.

However, the ASO process requires you to keep yourself updated about your targeted base. This can be done by analyzing the keywords your potential customers are using in order to find the apps which are similar to that of yours. When you get to learn more and more about the keywords your customers prefer, you will be able to get a better understanding of your potential customers’ behavior.

The importance of ASO:

Forrester states that app store searches are the main source of discovering apps. In fact, 63% of apps are discovered through app store searches. Thus, search in the app store is the method that is mostly used in order to discover and download new apps. Thus, if you don’t use ASO for increasing your app’s visibility then you will be lagging back in terms of promoting your app online.

Each app store comprising of millions of apps doesn’t make it necessary for publishers to invest in app store optimization. Thus, if you want to promote your app online then you must invest in ASO. If every week some time can be spent improving your ASO then your app’s ranking can be impacted in a meaningful way.

Looking to increase you App installs try ASO Strategies to approach any Digital Marketing company in Bangalore for your work.