If you want to succeed in the online game then ranking at the top is the ultimate option for you. A study by Infront Webworks reveals that the first page of Google receives the ultimate web traffic while other pages receive not more than 5 percent of the total traffic.

\I have come across numerous business owners and managers, who have done crazy things in order to find the keys to unlock the secrets that can improve their WordPress SEO ranking and performance on Google without any failure, but none of them have been successful enough in unveiling the magic button that can rank your site in number 1 without any fail.

In fact, no such thing exists, all it takes is resourcefulness, persistence, creativity, and dedication. Since Google algorithm changes constantly any kind of shortcut does not work for long. Although there are no such magic tricks, however, there are steps that can be taken in order to reach the top of SERP or search engine results page.

Here I have come up with a step by step on page SEO DIY guide for nontechnical people who are not very aware of how to rank a website higher on Google. so that they can implement SEO do it yourself tactics themselves without spending a penny on agencies.

Do research on your current website’s search ranking

Before delving deep into SEO DIY, firstly, you need to get an understanding of how your website is ranking on the SERP, where you stand now. This is valid even for sites that are very new. There are many tools and resources available which can help you do that. You can use  SERPs.com to assess your rank in case you are targeting some particular keywords.

Check the site loading speed

Secondly, it’s very important that you check site speed. This forms a major Google ranking factor. Slow sites have very little chances of attaining a high search position. It also affects the ability to attract new customers.

Do a bit research on your target audience

The main aim for optimizing search engine is to be found online. If your site can’t be accessed via search engines, there’s no chance for you to be visible to your customers. Now, the question is, who all are searching for you? The folks who are searching for you online are your target audience, for implementing SEO DIY, you must be aware of your target audience. Right? This can be done via various tools like Keyword Tool Dominator for getting a full picture.

A lot depends on understanding keyword research and planning

Once you get to know your target audience better, you will already have an understanding of your WordPress SEO keywords that need to be targeted. For more help in this matter, you can use free tools like Google’s Keyword Planner and Ubersuggest. In case you have funds, you can also opt for paid research tools like  SEMRush and  Wordtracker.

Building your site with proper keywords in mind can help

Now that you are quite aware of the most searched and relevant keywords, apply them in your website. In WordPress SEO there are many in-built SEO features and plugins, making things easier for you. Here are few tips on how to audit existing content on a WordPress website.

·         Each URL must be checked

Make sure to include the target keyword for each URL.

·         How catchy is the title of your page?

The title of the page must include target keywords but refrain from keyword stuffing else you will fall under Google penalty list.

·         Graphics can do wonders

Proper images make the content attractive hence keep visitors around for a longer period of time. It’s also estimated that this counteracts high bounce rates.

·         Optimization of images must be taken care of

Put the target keywords in the ALT description. Also, save the uploaded images with the target keywords in the filename.

·         Don’t forget to include social media share buttons

Popularity in social media not only helps a lot in creating a solid brand image but also generates decent backlinks that can boost overall SEO. Thus, always keep the option for social sharing activities.

Google Analytics is important

Google analytics has a lot of importance in SEO. If you are from a non-technical background willing to do your SEO DIY, but not quite knowledgeable on how to read and process your website’s traffic and conversions or how to rank your website higher on Google then Google Analytics is the right place for you to start. More than 80% of website owners worldwide use Google. From this tool, you can get an idea about your visitors, from where they are coming, your customer segment base and many more.

Content still wears the crown

There’s hardly anyone who has not heard the phrase “content is king”. The reason behind the saying is quite valid in today’s marketing world, where it’s all about creating a solid brand image. An inbound content marketing strategy is integrally related to attracting consumers base. Consistent, quality content is a wonderful way of optimizing your website.

https://www.wedoeconsult.com/improve-website-seo-rank-in-google/

IMAGE ALT TAG: WHY IT MATTERS TO THE SEO OF YOUR WEBSITE?

Have you optimized the content of your website, blogs, Meta descriptions, and sub headers of your website? Are you happy to have an optimized website that can load within fractions of a second? Stop here, what about the images? These days, search engines are showing as much as image results as that of text result, right? Popular search engines such as Google pulls in clickable images at the Google search engine result page that can bring good traffic to your website.
Despite making everything optimized, if you are not working on images, then you might lose a major part of potential visitors towards your website.
Most of the time, to provide the relevant information to your visitors, you need to embed the photographs on your website. Like in case if you are guiding your visitors on “How to use the software?” then you need to add screenshots of the software in addition to the text, right? Yes, to provide relevant information to your users, you have to embed images along with the content to your website.
This is when an image alt tag comes into existence.

Let us now discuss, “what is image alt tag?”
Alt descriptions are another name of the alt tag. It is a written copy that has appeared at the place of an image on a website if an image does not load on the user’s screen. This allows the search engines to crawl a website; therefore, your website will get a higher rank in the search engine result page. To create a better user experience for your visitors, the image alt tag is a good option and one important part in SEO.

Some practices that help you to create the best Alt text!!!
Be descriptive and specific to us, the most important rule to follow when it comes to adding alt image text. Remember that you need to keep the alt image text-specific but also representative of the topic of the webpage. If the alt tag does not contain the image’s context, then it will lose its value. Have a look at these important keys to writing effective image alt text:

• Keep the alt text less than 125 characters:Make sure the alt text is lesser in characters because screen reading tools will cut off the long-winded alt texts at awkward moments. So make sure you keep the text less than 125 characters and be specific with the words you are using.
• Be specific with the words:Be specific to the information that is relevant to the image. Use every word in the context of the image and be specific with the words. This is the time when you have to play with your words to give a smoother experience to your customers.
• Don’tstart it with common words like “picture of….” or “image of….”: Just add the image description rather than writing all these common words as the screen reading tool will identify it as an image. As you need to be more descriptive in lesser words, so there is no need to add additional words.
• Don’tcram keyword over and over again in every single image text: If a web page contains a long list of the images, then it is not recommended you to add the keyword in every single image text. Just include the keyword into the one that is more representative of the information you are providing and use the aesthetic descriptions for all others.
• Use keywords sparingly:It is advisable to add only the target keywords to the text of the image. Semantic keywords will work in case if you don’t have the targeted keywords. Like in case if the keyword is “How to add alt image text,” then you can use the keyword “adding alt image text” because it will be difficult to add the word “how-to” in the image text naturally. So, using the most important terms from keywords with the long tail will be an ideal option for you.

So, now you know how you can create a good image alt text for your website to enhance the customer’s experience even when the image does not load at the user’s screen. If you already have a website, check whether you have added the image alt text or not. Consider performing a basic SEO audit now to know where you need to add image alt tag or which alt image texts need to be changed according to these tips so you can bring good traffic to your website.

Sources To Get Traffic For Websites

Traffic means hope. Every visit to your website means there is a chance for something good to happen. That is why digital marketing traffic is the first goal. It is also the brand awareness goal.

Generating traffic plays a huge role in the digital marketing field. Thus let’s take a look at the sources from where visitors are coming. Traffic comes into a website from different sources, such as website apps, social networks, search engines and many more.

Among these, some might be more important to you than that of the others. However, maintaining diversity in traffic sources is important.

There is a hidden risk in your marketing strategies if you receive traffic from one particular source or if you don’t at all receive traffic from one source.

However, if you have launched a new web page then you will be craving site visitors faster right? In case, you want to fetch traffic on your website at a faster rate, read this article.

Get More Visitor for your Website Today...............

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Guest Posting:

Guest posting serves a couple of functions. Firstly, if you start guest posting then you will be able to get connected with a website that already has numerous hooked up audiences.

For example, the readership of TechCrunch is in the hundreds of thousands, if you can get your brand featured there, you would be able to fetch huge visibility. Unfortunately, the bigger the publisher, the tougher it is to get featured, thus begin with something small initially.

The 2nd selling factor is direct site visitors. When you allow guest posting on your site it will fetch visitors as long as your content is precious and authoritative. This, in turn, will have a long term advantage for you.

Visitors posts help you in both content material promotion and SEO. Due to all these factors, it is one of the favorites on this listing.

Building your Social Media Audience:

Social target market building might seem difficult. However, if you can have your priorities right, it will surely be the most effective way by which you can scale your user base. Here’s why on social media, you can interact with customers directly.

You can use content material to begin attracting a target market evidently, or advertise to funnel traffic immediately. However, most importantly, you can interact with humans.

When you interact with customers, by way of liking and sharing their posts, or simply through engaging them in communication, you can introduce them for your brand.

It takes time but in a few weeks, you can theoretically build a target base to serve as a platform for further increase.

Leverage Influencers:

Influencer marketing can help you penetrate through the noise and reach your target audience more effectively. However, for maximizing the impact that an influencer can have on your brand you need to develop a proper SEO linking strategy.

It is certain that getting your products or services endorsed on a celebrity’s Instagram, Youtube or blog page can be a thrilling experience. The likes, shares and increased brand awareness which follows from that are great. However, those little thrills can convert into more traffic and sales for a long time.

Usage of Paid Ads:

Paid advertising is my least favorite among the strategies mentioned above. However, it is an essential alternative, we can say. Why is it my least preferred? Because it is very time-consuming.

You need to pay in advance for an assured stream of inbound site visitors on your website online, which may or may not be valuable. After withdrawing the finances, the commercials are turned off and your campaign becomes de-functional.

Advertising is undoubtedly a good approach. It is rapid and worthwhile, however, it simply does not have the ability to grow that natural techniques provide.

I am mentioning some right options below for fast paid traffic.

• StumbleUpon commercials
• Reddit advertisements
• Facebook commercials
• Twitter advertisements
• LinkedIn advertisements
• Google Adwords
• Bing Ads

Running Contests and Promotions:

 

Contests and promotions are more like paid advertising. Here also you need to make an upfront investment – usually in a hot purchaser product, a present card or something valuable.

After that, you need to ask your users to like or share your post for getting enrolled in the competition.

Contests are powerful since they spread like wildfire. It is a good way to get quick massive visibility. Remember it does not always imply that you will get an amazing return on your investment.

If you want a good ROI then you must invest in Search Engine Optimisation and Content Marketing. These two can beat paid marketing if done right.

A BRIEF ABOUT THE SLOW EVOLUTION OF DIGITAL MARKETING

Digital marketing has been witness to a fascinating and revolutionizing journey. The history of Digital Marketing goes back to the early 80s. Currently, it is driving the world crazy, everyone prefers to be in the digital space these days. Social media has recorded more than 170 million active users. Market and technology are directly linked to each other.

With most of the potential consumers operating in cyberspace, companies are trying to devise strategies so that they can reach them. Now, all these might trigger questions among the curious lot regarding the start of this phenomenon. Here, in this blog, we will discuss the beginning of Digital Marketing and its slow evolution. We take pride in being one of the best digital marketing companies in Bangalore, thus we are not short of information. Hope this blog comes to your help. 

A brief history of Digital Marketing

The 1980s was a time when digital marketing started to inscribe its mark. During this time innovations were taking place, computers started storing consumers’ information. IBM released the first personal computer in the year 1981 and the storing capacity of computers increased to 100 MB within 1989. During this phase businesses were realizing the importance of nurturing relationships with customers rather than just promoting products. Thus, businesses began to maintain customers’ and prospects’ records.

 With ACT, the customer management company launching the database marketing software for the first time in history, things started to become much more smooth. Now, database marketing models containing many features such as sales channel automation, contact strategy optimization, marketing analytics, marketing resource management began to come to the scene.

Evolving Phase Of Digital Marketing

 The 90s saw the emergence of CRM tools. This can be defined as software that tracked interactions between the current as well as potential future customers. The late 1990s were marked by CRM being upgraded at a massive scale. 1998 was the year when Google appeared. The most popular web-based search engine at the current time.

 Now, with the internet coming into the picture the emergence of eCRM vendors can be noticed. All these made the storage of a huge volume of customer data online possible. The focus was being given on the customer experience. In the meantime, businesses started facing challenges. Since heaps of data got generated companies started becoming confused regarding the management of all these data. This is when Salesforce.com the first SaaS company emerged. They were the harbinger of ‘cloud computing’, a central part of marketing technology.

 In mid-2000 customers started showing a change in their behavior. Users were researching a product or service before making a purchase. This change left the marketers confused as they could not understand the behavior of the consumers. This is when marketing automation came as a way of solving this challenge. Companies such as Marketo, Pardot, Act were the pathfinder to this.

Marketing automation was trying to adapt to this change when it faced another challenge i.e the dominance of social media as a marketing outlet. Although social media dates back to the 1970s, it got its prevalence in 2000. Since then it is playing a very important role in digital marketing. However, this challenge was overcome by new software companies.

Digital Marketing Now

 Now, the word tech-savvy is not enough to describe the importance of technology. This era is marked by users becoming tech-dependent, which is operating the marketing scenario. As the days are passing by the digital expectations of the consumers are on the rising. Numerous companies are sprawling up every day in an attempt to provide digital marketing solutions. This technique of marketing is not only benefiting businesses but has also emerged as a very good career opportunity.

STEP BY STEP GUIDE TO START PODCAST

Remember the olden days where people need to gather for their favorite show,
which was broadcasted at a particular time. If you miss the show time, again
it wouldn’t be possible to watch it or listen to it! The things have changed now,
with the help of podcasting. We can take our favorite show with us and view or
listen to it in our free time. Podcast replaces the traditional ways of broadcast
such as radio, TV, communication satellites and towers. To have a podcast,
you need an internet connection with a smartphone or a PC.Thanks for
podcasts. It has created personal on-demand and casts the show, which
makes it different from the broadcast! Podcasts can be done not only in
iPods but also in any portable mp3 device. 

Of late, the trend is making up different podcasts, and it brings you money.
Youth in India are crazy in creating various podcast platforms, and even the
demand is surplus. Now, let’s know how to set up an own podcast! 

Digital marketing agency in Bangalore has already in, and it is promoting
various podcasts on social, digital issues and interview calls. It is
beneficial for the youthand became a vitalsource in knowing about the
present-day situation. Digital marketing company enables podcasts regarding
the day to day happenings and is playing a critical reference to get toknow
about the opportunities in and around the globe. SEO will increase due to
podcasting services. And it even backlink the user once you listen to it! The
podcast is a general sequence of an audio or video file, in which the user can
capture the matter and listen and watch it in his or her free time. 

It is that one specific need of today’s generation to learn and adapt new

knowledge, various lessons which not only help them to grow but also

help to transform.

Requirements for creating a podcast:

• PC or a computer with web access 
• Microphone with good quality 
• Audio interface or regulator 
• Pop filter 
• Headphones (for more clarity of the speaker's voice)
• A recording software (should be built with computer or PC used)
• Requirements for creating a podcast:

Select the slot on which you want to create the podcast: 

The things in which you’re interested, and you have confidence that you can do 

well can be selected as a slot for the podcast. It can be anything. However, it should 

be related to your self-interest in business.Platforms in which you can perform well 

are to be selected as a source for your podcast.Your voice should have an

 accurate color while presenting it! When you choose some ideas,eventually you 

end up with a set of topics. Have a piece of specific expert advice and see their

 demand individually and then select the final text. Mind that. It should be the 

intersection of having order in the present market for safe play and related to 

your interest in the business.

Title, design, and theme: Selecting the proper topic is as important as
selecting the name, subject, and model. It is essential in seeking public
attention. Select it as wiseas possible. The title, theme, and design should
be different and match with the slot you selected. The title design and theme
should explain most of the stuff about your podcast, and the description of
your podcast should be as small as possible. It should look like a shotgun
bullet, which sure shortly depicts the podcast about. It is these which attract
much public like an ordinary guy always goes for a movie by knowing the plot
of it. The details are must and should plagiarism-free. 

Podcast hosts: After all this is done, the next step is to select a podcast
hosting service provider. With the contacts you have, one needs to manage
it in a simplified manner. The budget comes into picture here, and depending
on the money you spent,you get a reputed service provider. If you have any
recommendations or contacts,let them be done conveniently. Monthly plans
are available for every service provider, and you need to select the best suitable
method depending on the time you invest in making the podcast run. It is
imperative, and the time and the budget should be intersected in choosing the
service provider.

Recording of the podcast: With the requirements mentioned above the article,
record the podcast in as much silence as possible. The quality plays a vital role,
and no one gives you their interest unless it is pure class. No disturbances and
there are various platforms for recording the audio. Connecting the microphone to
PC and start recording the sound by using the selected recording software. And
then edit your podcast properly without any lags. The cuts, merged ones should
be in sync and ensure that there is no naked gap between the clips. Give
equal time for recording and editing the podcast. If possible, give more time for
editing so that perfect podcast clips would blend to make an ideal chord!

Promoting the podcast: Using social networking sites and the contacts you

have, push it to the full extent. A less advertised product is just like a sailor

without a ship. Though you have navigation, if the boat doesn’t move,  you’ll

end up with a failed podcast. Give your time and invest your most of the time

to promote it, and if possible, hire some of your friends to develop it.

It all depends on the consistency and the plan. If it gets a match with your hard work

and the content, no one can ever stop you. Dream it and do it! Your dream is yours
and lets it pay you for your hard work. The trend is on, and it is you, now to start
and go on! Creating a podcast is no more the toughest thing; you need to know
what it requires. The podcast and show the colors of your voice!