Digital Marketing Trend’s for 2020

Brands that are out of date with the marketing trends will be limiting their prospects in both reach and repetition syndromes. The landscape for digital marketing is upwardly on the move; the exclusive that you are about reading represents what will be dictating the market in 2020.

The Shoppable posts

The Shoppable posts that maintain a credible online presence have been wondering how they can best convince their followers to pay a visit to their online store. The table has now turned in their favour because the problem no longer exists. With Shoppable posts trending in 2010, deals can now be struck right on social media. It has gained increasing popularity in 2019 and it will dictate the trends in 2020.

Direct Messaging

Platforms such as WhatsApp, Viber, Facebook Messenger, private messages on social media such as Twitter and Instagram will dictate the trend in marketing for 2020. Brands find direct messaging as a means of effectively communicating with their customers which will give them a greater opportunity of getting their loyalty.

Vlogging

Another sure trend that will dictate the landscape of marketing in 2020 is Vlogging. Virtually every adult who is a potential customer is addicted to YouTube and several others like it on social media. This is a general means of marketing that is targeted at any particular customer. With Vlogging, brands have the opportunity of making their marketing campaign personal to individual customers and this benefit will yield better results and will, therefore, be exploited to the full this year.

Optimizing for featured snippets

Smart CEOs who have their ears to the ground as far as the trends are concerned in the industry will exploit the benefits that are derivable through snippets. Using this form of the advert will deliver contents that are all-inclusive and thorough and one which is clear enough for the customer to grasps. The combination of the human interests and what pertains to search engines are cleverly combined in the delivery here and this is the reason why this form of the advert will be among the trending options for 2020.

Programmatic advertising

Smart brands have come to realize the futility in sending a robot to do the work that is meant for the human being. The software can handle issues that pertain to marketing, but when the tasks are outsourced to a bot; it will remove some of the tasks and give you more time. This is why programmatic advertising will form one of the main issues in marketing for 2020.

Social listening

There is space for sentiment analysis in 2020. This is a marketing strategy that analyzes the reactions of the customers to product/service on the social media platform. The results gotten will be used to strengthen the strong points and work on the weak areas. It will involve the use of data collecting tools and algorithms.

Visual Search

The use of visual search technology will be predictably used by brands to get the inside details of their product across to the customers. Customers can upload the image of your product and have a better feel and this will give brands a better advantage to get the customers.

Social Messaging Apps

This is a tool that will be used to send messages by brands directly to their customers in the year 2020 with creditable results because they have the capacity to permit personalization and add value to user experiences.

Influencer Marketing

This is another trend that brands that want to get the best out of marketing in 2020 should focus on.

Few crisp tips on how to improve email marketing efforts

So your emails are getting no response from the clients? It’s time you must be aware of the things that are going wrong in the campaign. We all receive emails that we delete immediately or ignore. 

They become disturbing to us. Is this happening to your emails as well? Then, understand the reason. Maybe your emails are failing to grab the attention of your audience. Email marketing service if done right can be a very powerful tool to reach out to your prospects and clients. It can build a good relationship between clients and businesses.

In this blog, we will be discussing a few tips on how to improve email marketing efforts. Let’s have a look.

Start with building your subscriber list

You can have an already long list of client emails, but don’t ever stop adding to the list. It might sound hard but in reality, it is not at all complex. You can either use online tools for the purpose or traditional means can also be used.

Attract your readers

You should know the process of attracting your potential customers. Throwing information abruptly to clients and leads won’t help. Consider these three points.

●  Crisp subject lines

Always make your emails stand out from the emails of your competitors. Create personalized emails.

●  Make the email sounds like it is coming from a real person

If your customers find your email as a direct marketing pitch, they will either put it in the spam list or delete it immediately. Thus make sure your message seems like it is coming from a real person.

●  Target your content

Bifurcate your email list on the basis of the reader demographics. This will make it easier to create messages that connect with the readers’ interests and needs. If a reader’s interest can be instigated they are more likely to take the offer and engage with you. 

Customize your emails

If possible add a personal element to the email. There are many email tools that allow the insertion of shortcodes which replaces the recipient’s name when the email is sent. It is also advisable to segment the messages to different versions. 

Check if your emails are out of spam folders

The most heartbreaking thing is to create emails carefully just to find them marked as spam by the recipient. Thus, it is advisable to make sure your recipients are opening the emails and are not putting them into the spam folder. Also, don’t use caps, hyperbolic phrases, or exclamations. If the HTML in your emails are poorly formatted, there is a chance it can be handled badly. Since every spam filter is different.

Make clean emails

This although is obvious but there are people who send amateur emails. Once someone opens your email because of an engaging heading, it’s your duty to keep their interest unhindered and for that make sure to use short paragraphs, insert relevant keywords and phrases, insert proper bullets, write clean content. Make the email as attractive as possible by incorporating pictures, interesting links and the right call to action.

Don’t forget to put the unsubscribe button 

You might be thinking that giving clients the chance to opt-out can cut off the conversation, but if a user wants to unsubscribe they can do so by marking your emails as spam. This will cause problems for you in the future. Thus, it is recommended that you yourself provide them with the unsubscribe button.

Wondering whom to reach out to for getting the best email marketing service in Bangalore? Why not turn to us for help? 

Actionable SEO tips | Wedoeconsult Digital marketing agency in Bangalore

Keyword research is important

Keywords form the basis of SEO. A good SEO practice revolves around finding out the correct words users type into the search bar while looking for products and services on the web. The best way of doing keyword research is by using the Google Keyword Planner.

Content is still the king in SEO

On-page SEO techniques revolve around website content. Search engines always keep an eye on websites, whether they are providing important and useful information to users or not. If everything goes right search engines rank the website higher in SERP. Thus, contents need to be well optimized and SEO friendly.  

Page Titles and description

Page title being a very important aspect, especially for Google SEO practices, they are the first and foremost thing to consider. An optimized page title has the following characteristics.

●       A unique page title accurately describes the page content is needed

●       Should be brief and descriptive

●       Should be simple and understandable.

Home Page Title

The home page title should include your website’s or company’s name, the location of your business, the service or products it’s offering. For example :

Post/other pages title

The titles of other pages of your website must give an accurate description of what the page is about when you are applying SEO DIY tactics. These pages need to be attractive.

Description

Page descriptions are also very important since users and search engines are given a brief summary on what the page deals with. Google sometimes shows the description in snippet form for your page. Thus, writing a good meta description while performing on-page SEO techniques must be considered. Here are a few tips on how to write a perfect meta description.

●       Try to keep the size between 140-150 characters.

●       Don’t repeat titles

●       Refrain from adding too many Keywords.

●       The description gives a good result if written in a promotional way.

Use ALT attributes in all images

Search engines instead of reading images read ALT text. Thus, using an ALT attribute will help the engine crawlers to understand better an image. Thus, inserting keyword phrases while doing Wordpress SEO that describes the images on the webpage and bolding them is important.

Website Structure

Search engines go through link structures in order to index pages. Thus, a lot depends on how you organize a site architecture while applying SEO do it yourself tactics. If you have a well-structured website, all the pages and subpages can be found easily. Also, a well-structured site helps visitors to find the products or services they are looking for. According to a ‘three clicks’ rule, any information users are looking for in a website must be available to them in not more than three clicks. Thus, planning should be accordingly.

Page URL

It is said that the best way to optimize a page URL in WordPress SEO is by focusing on a single keyword phrase and including it directly in the URL address. Hyphens can give good results than that of underscores. When given underscore instead of hyphens Google reads that as a single word. For example, the_best_seo_practices is read as ‘thebestseopractices’ by Google.

If still facing issue with your website then approach the Wedoeconsult Best SEO company in Bangalore.