Why Facebook Chat Bots Are Important For Business Growth ?

A lot of people did not know about chat bots until recently. However, they have always been here and organizations like Facebook have done their best to get benefits out of it. When a chat bot does its job right, every one benefits. This happens because they offer business owners the tools to increase the company’s conversion rates. Facebook did this a long time ago when they first integrated chat bots into their platform. That set the stage for evolution of chat bots. 

But how does chat bot really help companies?

Chat bots help companies by providing unique solutions, most of which are not always possible manually. It becomes the bridge between business owners and their clients. It aids them in communicating with each other without much hassle. 

A report distributed by Flurry expressed that the time individuals spend via web-based networking media and visiting stages has multipled and expanded up to 394% in the most recent year. It is the versatile based visit bots that have assisted with driving this degree of development. Even after its wild popularity, it is still a new technology. A good talk bots focuses on conveying the essential messages without overwhelming the user in any way.

These chat bots help organizations by giving remarkable arrangements, a large portion of which are not constantly conceivable physically. It turns into the scaffold between entrepreneurs and their customers. It helps them in speaking with one another without a lot of issue. 

Significantly after its wild prevalence, it is as yet another innovation. A decent talk bot centers around passing on the basic messages without overpowering the client or the business in any capacity.

What did Facebook do to drive such high sales through a chat bot?

When AI went developing, it boosted the possibilities. At the point when AI went creating, it supported the conceivable outcomes. It added more opportunities in every aspect while it also included more open doors in each perspective.. Now what you want from AI depends on your personal preferences and your business needs. You can need chat bots for client communications if that is a current priority of your organization. You can develop a simple facebook messenger chat bot by referring to the AI bot. Moreover, this does not require previous coding and programming experience. social media marketing companies in bangalore are perfect for it. 

HOW CAN ONE CREATE THE BEST CHATBOT USER EXPERIENCE

It is not that difficult. Not considering the appropriate UI and tech can create a mess though. It does not cause any particular damage to the business, but it has a lot of factors that can lead to a damaged reputation and decreased sales in the long-term. It can cause customers to turn away from your business. 

Your chatbot should have a solid personality. 

How can you give your interactive agent a strong personality?

You can do it by referring to the customer personas . This can help you to understand the behaviour of your potential clients and offer them the services they need from you. You can analyse their expectations and work accordingly.

It is advisable to make the chat bot wait before responding

Although this sounds counterintuitive, actually this is important. When the chat bot waits before replying, it gives the customer a human feel. When people talk to each other in real life, they wait before responding instead of immediately responding. Similarly, the chat bot should also add the necessary pause to give a real effect to the conversation. 

Do A/P tests before finalizing anything permanently. 

On the off chance that you are uncertain of how clients will react to specific components of the opposition, make various forms and measure the outcomes. What you can do is cautiously recognize what are the most troublesome viewpoints in regards to the UI and see what works best with it. 

Keep away from huge exhausting mass of writings. 

Like a blog entry, taking a gander at a huge volume of content can be overpowering and bore the pursuer no problem at all. Test your informing application on however many gadgets as could be expected under the circumstances, check messages in various screen sizes, and use emoticons each opportunity to break the content.

What is Google Tag Manager

 What is Google Tag Manager?

Many of you who are not yet come across the term Google Tag manager, this article is for you.

Google Tags Manager is a free tool and a tag management system that permits you to manage and organize marketing tags on your website/App without modifying the code. It can be explained with a simple example as; your data from a website or blog or mobile apps can be transferred to Google Analytics through Google Tag manager with simple steps.

It becomes handy doing in this way when you have many tags to manage and through GTM (Google Tag Manager), it becomes easy because all tags are stored in one place. So, GTM is useful when you want to transfer the data from one source to another in which you have to manage lots of tags.

The best benefit of GTM is that even the layman or marketer can manage the code on their own and you don’t need to rely on developers for that. Though it sounds simple but still it has some technicality to learn and once you know the process you are good to go.

Is Google Tag Manager easy to use?

As per Google, Google tags manager is easy to use and does not require any technical knowledge for the same. But it’s not that easy and one must have precise knowledge of tags setups, triggers, and variable.

Also, you need to know how Google Analytics works, how to set up event tracking in Google Tag Manager, which data you can track with events, how Google Analytics reports looks like, and how to name your category, action, and label.  

Once you got knowledge of every point from Google Tags Manager it becomes very smooth to use its features by any person. Google Tags manager is highly recommended if you are operating multiple websites or mobile applications as it would automate your task of transferring website data to Google Analytics.

How does Google Tag Manager work?

Now let’s see how the GTM works. The Google Tags Manager can be separated or described in three major parts, Tags, Triggers, and variables. Let’s see them in detail.

Tags: The collective code fragments are known as Tags. Tags are snippets of code or we can even mention them as tracking pixels from third-party tools that tell Google Tag Manager what to do. Tags are segments of code provided by analytics, marketing, and support vendors to help you integrate their products into your websites or mobile apps.

After installing the Google Tag Manager, you do not need to add these tags to your projects but you configure and publish tags.

Triggers: To fire the tag that you have set up is called Trigger. Triggers tell tag manager when and what to do. Mean which data should be sending and when to send is managed by triggers.

Variables: Variables are additional information about the tag that GTM may need for the tag and trigger the working process. Variable are both triggers and tags. The variables in triggers are used to define filters and variable in tags are used to capture dynamic values.

Is Google Tag Manager different from Google Analytics?

Yes. Google tag manager is a completely different tool from Google analytics. It is useful to store and manage third-party code. One cannot get reports or analyses in GTM as like in Google analytics. On the other hand, Google Analytics is designed and used to get actual reporting and analysis of your website/ app data. Google Analytics is also used to conversion tracking goals or filters. 

Furthermore, all reporting is also done in Google analytics. Whereas Google Tag Manager can only be used to manage the tags and send the website/ application data to third party analytical tools. So, there is a lot of difference between Google Analytics and Google Tag Manager.

Benefits of Google Tag Manager

• You can customize the data sent to Google Analytics.

• You can set up and track basic events.

• It boosts your site’s loading time.

• It can also be used with non-Google products

• It also has a preview and debugs mode to check if everything set is working fine or not.

Drawbacks of Google Tag Manager

• The need for some technical knowledge is must

• Needs more time investment to understand everything before the smooth operation.

• Frequent troubleshooting takes much of your time

What can you track in Google track manager?

• Events

• Scroll tracking

• Form abandonment

• Shopping cart abandonment

• Video views tracking

• All exit link clicks

What you must consider before installing Google Tag Manager

Account Management: You must decide who is going to manage the account for the long term for your organization. Set up one tag manager account per organization for easy operations. 

Multiple Web Domains: One container per domain is the ultimate practice for Google Tag Manager.

Decide the tags and their deployment: The best practice for every Tag Manager implementation should be to start with an analytics strategy and tag implementation plan. Identify all the tags you've got deployed on your existing site or app. For new projects, identify the sorts of tags you'll need.

How to set up and Install Tag Manager

Now let’s see how to set up and install the Google Tag Manager to your website. Follow the steps mention below to install Google Tag Manager.

Create an account if not having one 

• Go to Tag Manager

• Click Accounts and then create account

• Enter account name

• Indicate if you'd like to share data anonymously with Google and others

• Click Continue

• Enter container name. Also, select the type of content: Web, AMP, Android, or iOS

• Click Create

• Review the Terms of Service  

• Click yes if you agree on the terms and conditions

Install the container in website/ App

 

• Go to Tag Manager

• Click Accounts and choose the relevant account name

• Choose Create Container

Add and publish your tags

• Select Tags from the navigation menu

• To add tags > Click New > Select Tag type > Specify Triggers

• To Edit Tag > Select Tag from the list > Do changes on ‘Edit Tag’ page

• To delete Tag > Select Tag from list > Go to Edit Page > Click More > Select Delete

• Click preview to check the changes

• Once you have done all changes, click Submit

• Add Details as, Version Name and Version Description

• Click Publish

The preview mode is helpful to check the Google Tags Manager configuration is working fine on your website or mobile apps as per the settings. There is also a debug option available to check which tags fire and interact with the website.

For more information or settings read developer documentation for Android and iOS.

Final Thoughts:

Overall, you must have gained the benefits of using Google Tag Manager. So, if you are still relying on someone to transfer the data of your website or mobile app to Google analytics or if it is getting difficult to transfer the multiple tags from your number of websites then you must use Google Tag Manager to use the best features of GTM to make your task easier.

What is a Landing page , How Does it Work and Why landing page is important?

What is a Landing page and How Does it Work?

Converting the audience from multiple digital platforms into your customer, the term “Landing page” plays an important role. Let’s see all about the Landing page and why it is important for your website or business marketing to grow your business. This technical awareness about the landing page is very important for a newbie in the marketing business.

What is a landing page?

A landing page is a standalone and unique page created to market or advertise a campaign relating to your business or product. The landing page is where the visitors land on the page once they click on the promotional advertisement on any digital platform.

What is the use of a landing page?

Landing page is mostly used for gathering information of the visitors to your website by giving them eye-catching content on your website landing page. The main purpose of the landing page is to generate leads for your services or products.

Why landing page is important?

You have created a brand and also a dedicated website to the same, now it’s time to catch the leads through online marketing to spread awareness about your business and the best thing that is going to help you to be successful in this process is ‘Landing page’. This is going to give you effective leads for converting your visitors into promising customers.   

Can any page be a landing page?

Yes, any page can be a landing page but not all pages are built the same. A landing page must be a page that will increase the awareness about your business offers and not any other ordinary page can be a landing page.

What are the types of landing pages?

There are almost 8 main types of landing pages one can create for their businesses which are as below.

•  Splash page

• Squeeze page

• Lead capture page

• Sales page

• Thank you page

• Unsubscribe page

• Viral page

• 404 page

What is the difference between the home page and landing page?

The major difference between the landing page and home page is they both are built for different goals and with different intentions. A homepage is about the information of what your website or business is about and the entire site map can be explored from the homepage whereas, a landing page is built to achieve a specific goal.

How to build the best strategy for a successful landing page?

• Clear calls to action must be provided on the landing page

• Calls to action should strictly be tied to your goal behind the landing page

• The whole content on the landing page should serve your purpose with the support of calls to action

• Keep the content short and sweet and make the visitor decide on calls to action ASAP

• A good design with precise content that leads to calls to action

• Your landing page should only have calls to action button instead of any other buttons

• The calls to action should always be at the top of the page so that visitors don’t have to look for what they can do next

Figure 1: Sample perfect landing page

Is the landing page difficult to maintain?

A landing page is purely designed to spread awareness about your business and gathering the information of relevant audiences through different digital platforms. So, if someone is in a misconception that landing page is difficult to maintain then they must clear their minds and should go for a landing page strategy in digital marketing to grow their business.

https://www.wedoeconsult.com/lets-increase-roi-through-digital-marketing/

Let’s Increase ROI through Digital Marketing

Digital platform or digital media channels are the most popular platforms these days and 

everyone want to use it for either to grow their business, build their brands, content marketing, 

or to stay in front of their audiences on social media platforms all the time. The reason may 

be for marketing of new offers, to gain more new visitors to their online business. Social media 

ad campaigns are the best way of achieving all these goals. But of course, the advertisement

 campaigns done for all these expected results are not free and one has to do some investment

 for successful conversions. This is the point where the term ROI comes in light.

What is ROI (Return on Investment)?

ROI in digital marketing is the assessment of profit and loss for the digital platform ad campaigns

. This is nothing but evaluating the results and investment done on the same. We can also say it 

as a ratio of investment and result in an ad campaign done for your business. In a simple

 language, we can also explain ROI as; it is the process of checking whether you got the 

expected results for your investment or not. Results in terms of maximum people reach, 

maximum clicks, and maximum conversions for the same. 

Why ROI is important in digital marketing?

 

• Without ROI assessment, you are blindly walking on the path of marketing

• It helps you to know what is working and what is not

• It helps you to know if you are investing in the right direction or wasting your investment

• ROI helps you to explore the part of your ad campaign that requires improvement

• It allows you to take actionable steps towards improvement for the next ad campaign

• ROI helps you to understand exactly where you should do investment for further projects.

 

 

If you are also looking out for tips to increase the ROI through digital marketing, you have 

landed on the right page. Below are some of the important factors to increase ROI through 

digital marketing. 

Outline goals, metrics and recognize tools to measure success

The precise goal clarity is an important point that must be deeply understood and defined 

before any ad campaign. If you have not a clear idea about this factor the ad campaign would 

be a disaster and you won’t get the expected results. The ROI would decrease which is not 

good for any business. Hence, defining the goals precisely is very important. You can use 

goal identifying tools to measure and understand the goal precisely.

Define the target audience to classify significant channels

Detail research about the audience and understanding the audience psychology is again an 

important task before starting any ad campaign on digital media channels. Defining the 

audience will also make it clear on which channel and what kind of ad campaign one should 

use. The audience definition also helps you understand what is the geographical location, 

age, or type of audience you want to attract.

Generate content that speaks an audience’s behavior pain points

Content is the king of digital media marketing success on social media platforms. Yes, you 

heard it right. Relevant content with good content Marketing will help you a lot to improve

 the ROI. A successful ad campaign must have upright content, it can be in the form of text, 

video, or images but that should be appealing, eye-catching, and relevant to your audience. 

You must choose the content that matches the audience’s behavior.

To give an example, if you want to promote your business related to kids on various social 

media platforms then you must choose the parenting audience to get maximum response 

for your advertisement. If you won’t define the audience in the ad campaign it would randomly

 display ads on the wall of the people that maybe not at all interested in your product or service. 

In short, your ad campaign would be a failure.

Form a content library for different channels

Have a bunch of content on your digital media channels so that it will keep the audience 

engaged when they land on your page. Never underestimate the importance of content on 

social media platforms. Having a load of the content does not help but content Marketing

 is again an important task to improve your social media platforms‘ existence. Hence, good 

content creation and content Marketing are the two most important factors to improve ROI.

Make a timeline and an action plan

After executing all the above major points, defining the timeline and action plan for your ad 

campaign is again an important point. The audience must have something to take action if 

they liked your promoted advertisement. So, including some action plans in your ad campaign 

is very important.

Assess results and expand your strategy

Once you have run the ad campaign on multiple digital media channels, don’t forget to 

evaluate the results. Be prepared with multiple strategies so that if one does not work you

 can try for the next one. Evaluating the results also helps you to analyze the flaws or plus

 in the ad campaign that you can refer to for any future ad campaign.

 

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