Actionable SEO tips | Wedoeconsult Digital marketing agency in Bangalore

Keyword research is important

Keywords form the basis of SEO. A good SEO practice revolves around finding out the correct words users type into the search bar while looking for products and services on the web. The best way of doing keyword research is by using the Google Keyword Planner.

Content is still the king in SEO

On-page SEO techniques revolve around website content. Search engines always keep an eye on websites, whether they are providing important and useful information to users or not. If everything goes right search engines rank the website higher in SERP. Thus, contents need to be well optimized and SEO friendly.  

Page Titles and description

Page title being a very important aspect, especially for Google SEO practices, they are the first and foremost thing to consider. An optimized page title has the following characteristics.

●       A unique page title accurately describes the page content is needed

●       Should be brief and descriptive

●       Should be simple and understandable.

Home Page Title

The home page title should include your website’s or company’s name, the location of your business, the service or products it’s offering. For example :

Post/other pages title

The titles of other pages of your website must give an accurate description of what the page is about when you are applying SEO DIY tactics. These pages need to be attractive.

Description

Page descriptions are also very important since users and search engines are given a brief summary on what the page deals with. Google sometimes shows the description in snippet form for your page. Thus, writing a good meta description while performing on-page SEO techniques must be considered. Here are a few tips on how to write a perfect meta description.

●       Try to keep the size between 140-150 characters.

●       Don’t repeat titles

●       Refrain from adding too many Keywords.

●       The description gives a good result if written in a promotional way.

Use ALT attributes in all images

Search engines instead of reading images read ALT text. Thus, using an ALT attribute will help the engine crawlers to understand better an image. Thus, inserting keyword phrases while doing Wordpress SEO that describes the images on the webpage and bolding them is important.

Website Structure

Search engines go through link structures in order to index pages. Thus, a lot depends on how you organize a site architecture while applying SEO do it yourself tactics. If you have a well-structured website, all the pages and subpages can be found easily. Also, a well-structured site helps visitors to find the products or services they are looking for. According to a ‘three clicks’ rule, any information users are looking for in a website must be available to them in not more than three clicks. Thus, planning should be accordingly.

Page URL

It is said that the best way to optimize a page URL in WordPress SEO is by focusing on a single keyword phrase and including it directly in the URL address. Hyphens can give good results than that of underscores. When given underscore instead of hyphens Google reads that as a single word. For example, the_best_seo_practices is read as ‘thebestseopractices’ by Google.

If still facing issue with your website then approach the Wedoeconsult Best SEO company in Bangalore.

Know what is digital marketing | Wedoeconsult

A brief about Digital Marketing:

Digital marketing forms an umbrella for all online advertising efforts. Businesses these days leverage virtual channels such as Google, Social media, email and so on in order to interact with their potential clients.

The truth is human beings are spending a lot of their time online, which they did not twelve years ago. Also, the way human beings used to purchase products and services have changed. Traditional advertising is no longer bearing any results these days. Marketing has always meant connecting with your target audience in the right place at the right point of time.

Today marketing means interacting with potential customers online through digital platforms. Now the question is does digital marketing actually works for both B2B and B2C enterprises? The answer is yes.

Digital marketing works for all businesses in any enterprise. No matter what business you are into, virtual advertising and marketing can help. They involve analyzing the customer’s persona for discovering what target audience actually wants.

There is hardly a need to mention that all groups required the implementation of virtual advertising.

For B2B:

If your organization is B2B, your virtual advertising efforts need to be focused on online lead generation policy.

The main function of your advertising method should be to fetch and convert the potential leads with the help of the website and digital marketing channels.

For B2C:

If your organization is B2C, then the purpose of your digital marketing efforts need to focus on fetching traffic in your website and convert them into potential clients respectively without any need for them to speak to a salesperson.

Here in B2B business, you need to give less focus on conventional ‘leads’ and put more attention on developing an accelerated client’s adventure, which starts from the moment they land in your website till the moment they make a purchase.

For B2C businesses, channels like Instagram and Pinterest are often more precious than commercial enterprises such as LinkedIn.

What are the main benefits of Digital Marketing?

Unlike most offline advertising and marketing efforts, virtual advertising permits marketers to see the right results in actual time. If you have ever put an advertisement in a newspaper then you will recognize how it is to estimate what numbers of traffic actually visited your page and paid attention to your ad.

There isn’t something that can surely tell you if the advertisement you put is valid or not. On the other hand, with digital advertising, you may measure the ROI of your advertising on the basis of the effort you put. Here are some examples.

Website Traffic

In digital advertising, you may see the exact number of people who have viewed your internet site’s homepage in actual time by using the usage of virtual analytics software like HubSpot.

You can also see how many pages they visited, what device they have used, and from where they came. 

Virtual analytics software help you to know where you need to give your extra effort based on the channels which are fetching more visitors.

For example, if most of your visitors are coming from organic search then you need to spend your time on SEO to grow that percentage.

Content Performance and Lead Generation

Imagine you’ve created a product brochure and marketed it through letterboxes — that brochure is in the shape of content material, albeit offline. Now you have no idea how many people have opened your brochure or what a number of them immediately threw it into the trash.

Now consider that you have that brochure for your internet site alternatively. You can measure precisely how many human beings read the page wherein it’s hosted, and you also get the contact info of folks that downloaded it.

Not only you are able to measure what number of people are finding your content interesting, but also you will be able to produce certified leads.

What kind of content is required for digital marketing?

The form of content material you need to create depends on your audience’s preferences. On a basic level, your online content material must meet the purposes and demands of your audiences.

 How long it might take to see results?

Virtual marketing yields results much faster than that of offline or traditional marketing. Because of the fact that it is less complicated for measuring ROI in virtual marketing.

However, at the end it completely depends on the dimension and effectiveness of your digital advertising strategy. When paid advertising is part of your virtual approach then you will be able to reap results at a faster rate.

Source: https://www.wedoeconsult.com/what-is-digital-marketing/