What is a Landing page , How Does it Work and Why landing page is important?

What is a Landing page and How Does it Work?

Converting the audience from multiple digital platforms into your customer, the term “Landing page” plays an important role. Let’s see all about the Landing page and why it is important for your website or business marketing to grow your business. This technical awareness about the landing page is very important for a newbie in the marketing business.

What is a landing page?

A landing page is a standalone and unique page created to market or advertise a campaign relating to your business or product. The landing page is where the visitors land on the page once they click on the promotional advertisement on any digital platform.

What is the use of a landing page?

Landing page is mostly used for gathering information of the visitors to your website by giving them eye-catching content on your website landing page. The main purpose of the landing page is to generate leads for your services or products.

Why landing page is important?

You have created a brand and also a dedicated website to the same, now it’s time to catch the leads through online marketing to spread awareness about your business and the best thing that is going to help you to be successful in this process is ‘Landing page’. This is going to give you effective leads for converting your visitors into promising customers.   

Can any page be a landing page?

Yes, any page can be a landing page but not all pages are built the same. A landing page must be a page that will increase the awareness about your business offers and not any other ordinary page can be a landing page.

What are the types of landing pages?

There are almost 8 main types of landing pages one can create for their businesses which are as below.

•  Splash page

• Squeeze page

• Lead capture page

• Sales page

• Thank you page

• Unsubscribe page

• Viral page

• 404 page

What is the difference between the home page and landing page?

The major difference between the landing page and home page is they both are built for different goals and with different intentions. A homepage is about the information of what your website or business is about and the entire site map can be explored from the homepage whereas, a landing page is built to achieve a specific goal.

How to build the best strategy for a successful landing page?

• Clear calls to action must be provided on the landing page

• Calls to action should strictly be tied to your goal behind the landing page

• The whole content on the landing page should serve your purpose with the support of calls to action

• Keep the content short and sweet and make the visitor decide on calls to action ASAP

• A good design with precise content that leads to calls to action

• Your landing page should only have calls to action button instead of any other buttons

• The calls to action should always be at the top of the page so that visitors don’t have to look for what they can do next

Figure 1: Sample perfect landing page

Is the landing page difficult to maintain?

A landing page is purely designed to spread awareness about your business and gathering the information of relevant audiences through different digital platforms. So, if someone is in a misconception that landing page is difficult to maintain then they must clear their minds and should go for a landing page strategy in digital marketing to grow their business.

https://www.wedoeconsult.com/lets-increase-roi-through-digital-marketing/

Let’s Increase ROI through Digital Marketing

Digital platform or digital media channels are the most popular platforms these days and 

everyone want to use it for either to grow their business, build their brands, content marketing, 

or to stay in front of their audiences on social media platforms all the time. The reason may 

be for marketing of new offers, to gain more new visitors to their online business. Social media 

ad campaigns are the best way of achieving all these goals. But of course, the advertisement

 campaigns done for all these expected results are not free and one has to do some investment

 for successful conversions. This is the point where the term ROI comes in light.

What is ROI (Return on Investment)?

ROI in digital marketing is the assessment of profit and loss for the digital platform ad campaigns

. This is nothing but evaluating the results and investment done on the same. We can also say it 

as a ratio of investment and result in an ad campaign done for your business. In a simple

 language, we can also explain ROI as; it is the process of checking whether you got the 

expected results for your investment or not. Results in terms of maximum people reach, 

maximum clicks, and maximum conversions for the same. 

Why ROI is important in digital marketing?

 

• Without ROI assessment, you are blindly walking on the path of marketing

• It helps you to know what is working and what is not

• It helps you to know if you are investing in the right direction or wasting your investment

• ROI helps you to explore the part of your ad campaign that requires improvement

• It allows you to take actionable steps towards improvement for the next ad campaign

• ROI helps you to understand exactly where you should do investment for further projects.

 

 

If you are also looking out for tips to increase the ROI through digital marketing, you have 

landed on the right page. Below are some of the important factors to increase ROI through 

digital marketing. 

Outline goals, metrics and recognize tools to measure success

The precise goal clarity is an important point that must be deeply understood and defined 

before any ad campaign. If you have not a clear idea about this factor the ad campaign would 

be a disaster and you won’t get the expected results. The ROI would decrease which is not 

good for any business. Hence, defining the goals precisely is very important. You can use 

goal identifying tools to measure and understand the goal precisely.

Define the target audience to classify significant channels

Detail research about the audience and understanding the audience psychology is again an 

important task before starting any ad campaign on digital media channels. Defining the 

audience will also make it clear on which channel and what kind of ad campaign one should 

use. The audience definition also helps you understand what is the geographical location, 

age, or type of audience you want to attract.

Generate content that speaks an audience’s behavior pain points

Content is the king of digital media marketing success on social media platforms. Yes, you 

heard it right. Relevant content with good content Marketing will help you a lot to improve

 the ROI. A successful ad campaign must have upright content, it can be in the form of text, 

video, or images but that should be appealing, eye-catching, and relevant to your audience. 

You must choose the content that matches the audience’s behavior.

To give an example, if you want to promote your business related to kids on various social 

media platforms then you must choose the parenting audience to get maximum response 

for your advertisement. If you won’t define the audience in the ad campaign it would randomly

 display ads on the wall of the people that maybe not at all interested in your product or service. 

In short, your ad campaign would be a failure.

Form a content library for different channels

Have a bunch of content on your digital media channels so that it will keep the audience 

engaged when they land on your page. Never underestimate the importance of content on 

social media platforms. Having a load of the content does not help but content Marketing

 is again an important task to improve your social media platforms‘ existence. Hence, good 

content creation and content Marketing are the two most important factors to improve ROI.

Make a timeline and an action plan

After executing all the above major points, defining the timeline and action plan for your ad 

campaign is again an important point. The audience must have something to take action if 

they liked your promoted advertisement. So, including some action plans in your ad campaign 

is very important.

Assess results and expand your strategy

Once you have run the ad campaign on multiple digital media channels, don’t forget to 

evaluate the results. Be prepared with multiple strategies so that if one does not work you

 can try for the next one. Evaluating the results also helps you to analyze the flaws or plus

 in the ad campaign that you can refer to for any future ad campaign.

 

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