What actually is ASO?

Major app stores have numerous mobile apps, among them discovering your app can be a very daunting task. Mobile app publishers are facing this issue currently.

If you are someone dealing with the mobile apps then it is important for you to understand the various methods through which you can market your app.

Here we have come up with this article which will try to give you a brief understanding of the technique which is overlooked by many – app store optimization.

What actually is ASO?

The process of optimizing mobile apps so that it can rank higher in an app store’s search results is known as ASO. if your app ranks higher in an app store’s search results then it will be more and more visible to its potential customers. Increased visibility is directly proportional to more traffic to your app’s page in the app store. Aso is the technique that aims to drive more and more traffic to your app’s page in the app store so that searchers can move forward and download the app.

However, the ASO process requires you to keep yourself updated about your targeted base. This can be done by analyzing the keywords your potential customers are using in order to find the apps which are similar to that of yours. When you get to learn more and more about the keywords your customers prefer, you will be able to get a better understanding of your potential customers’ behavior.

The importance of ASO:

Forrester states that app store searches are the main source of discovering apps. In fact, 63% of apps are discovered through app store searches. Thus, search in the app store is the method that is mostly used in order to discover and download new apps. Thus, if you don’t use ASO for increasing your app’s visibility then you will be lagging back in terms of promoting your app online.

Each app store comprising of millions of apps doesn’t make it necessary for publishers to invest in app store optimization. Thus, if you want to promote your app online then you must invest in ASO. If every week some time can be spent improving your ASO then your app’s ranking can be impacted in a meaningful way.

Looking to increase you App installs try ASO Strategies to approach any Digital Marketing company in Bangalore for your work.

HOW IMPORTANT IS SEO IN TODAY’S ARENA?

If you are intrigued by the questions, the importance of SEO for every business, the advantages of investing in search engine optimization, etc. then you have come to the right place. We take pride in being one of the best SEO companies in Bangalore, we know how important it is to have the right SEO strategies for a business operating online. Here, in this blog, we are going to discuss the importance of SEO, the businesses that need it and the benefits of investing in SEO. So read on. 

Why SEO is so important? 

SEO deals with numerous strategies, action plans, and practices, all of them work together to improve your website’s position in search engine. That is why it is termed as search engine optimization. Seo is mainly of two types, they are on-page SEO and off-page SEO respectively. On-page SEO encompasses everything that can be controlled on the website for improving rankings. Off-page SEO, on the other hand, deals with anything that is done on other websites which indirectly influence the ranking of your website. 

All these techniques take time, knowledge and successful implementation for getting your website optimized higher in search engines. SEO is the factor through which Google determines the site that deserves to rank high in the search engine. SEO’s work is to keep the search results fair. It reduces websites’ chances of manipulating the search results. 

Thus, the sites that appear on the search engine results page are there because they have achieved the position. This position can only be achieved through systematic strategies, hard work, and proper planning.

How Search Would Appear Without SEO? 

It is impossible to find important information, businesses or websites that the user is searching without SEO. The results of the search engine would be manipulated very easily without the set of rules that SEO promotes. Those sites having the most links or pages will consistently rank 1. This will increase the difficulties of the users since they have to look for long to find relevant queries. SEO ensures that users can find the answers to their queries super fast and easily. Without SEO the natural online order will be missing. 

This article might trigger the question if SEO is important for all kinds of businesses. Yes, SEO is extremely important for any and every kind of business. You might be wondering whether it is important for your industry since you are in a business with very little competition. Don’t think much and go for SEO. No matter the business you are in. SEO is the need of the day. Without SEO you won’t be able to get the visibility you need to drag your business. Whether your business is old or brand new, large or small, SEO is the key to your online success. Now, after reading this blog you might be thinking about how to get the best SEO done for your business. How about turning to us? One of the most trusted SEO companies in Bangalore? It is guaranteed that you will get the best return on investment with us.     

The Best ROI Tips for DIGITAL MARKETING

Digital marketing is growing at a rapid scale and has come up as a boon for businesses since it can generate results within a very short period of time. Contemporary businesses these days are facing cut-throat competition because customer expectation is increasing.

Business leaders are busy blending traditional and digital methods to generate revenue. Previously leads were generated through TV advertisements, hoarding, and paper ads but with the rise of digitalization, these marketing strategies have been replaced.

This is the reason many Digital Marketing Companies are getting open at a higher pace. Thus, bringing about a revolution in marketing tactics. Currently, businesses are looking forward to increasing revenue and improvement of Return On Investment (ROI).

In this article, we will be discussing some of the best ROI tips for digital marketing. Read on.

Data is the most important thing

If a business wants to achieve success then it is necessary that it understands the importance of data. The analysis and planning of data are immensely important in today’s world. With the help of data, businesses can predict important details like where the leads are coming in, who are clicking on the ads, and many more. All these can help the business to plan the strategy.

These days wherever we look we find data floating. With data growing expeditiously it has become the need of the day to utilize it to its fullest, but there are many marketers who are still not making full use of the data, as stated by Teradata. Data analytics tools by collecting relevant information are predicting the exact source from where traffic is coming including location, IP address, etc.

The analytic tool follows a strategic process when business signs into it. Due to an embedded code in the website header, the visitor’s activities can be predicted and judged. It also predicts if the data is direct or organic. Thus, from the embedded code it can be known from where the traffic is coming. Thus, businesses can focus on those specific areas where the traffic is coming for online advertisements. This can enhance business ROI.

Mobile can do the trick

More and more people especially the young generation is using smartphones. According to the data generated from the Pew Research Center, there is a huge need for incorporating mobile phones in marketing techniques.

In fact, researchers are predicting that in the recent future mobile marketing will generate most of the online traffic. Thus, it is important for businesses to create mobile-friendly websites so that maximum leads can be generated through smartphones.

The present era demands that the business must take full advantage of mobile technology. So that the growing online traffic can be accommodated and ROI can be enhanced.

Social media is ruling

Social media is one of the best platforms for businesses. For making full use of the same businesses need to research various online sources and platforms.

By analyzing various social media channels businesses are able to scrutinize from where the target audience is coming. Online success does not only rest on the number of likes and shares a business has, but it is also more than that.

The KPI or key performance indicators are the main priorities of a business. This includes the amount of traffic that is coming to your website and the conversion rate. All these help in increasing the ROI.

Conversion rates should be optimized

An increase in sales revenue is directly proportional to the number of leads that are getting generated. Customer conversion rate optimization must be the thing a business needs to consider at first.

This conversion rate optimization is a process by which the most online traffic can be acquired. This is mainly done through a business website.

It is a process by which potential visitors are converted to customers. Here you can learn more about Conversion Rate Optimization.

Content is always the king

Content is not just about writing lengthy posts and articles having images and videos. It’s about developing user-oriented posts that are not flashy. User-friendly content can work wonders.

Through the right information is passed to the client at the right point of time. Thus, the business must give priorities to content.

They must start developing content that has the most effective and on-topic information. Relevant visuals can be added to the content in order to make it more attractive. For successful content marketing, there are 5 important things to know to get succeed.

Give your business an attractive face to get the attention of the prospects

Hardly anyone will deny the fact that active presence on the Internet is vital for all types of business. Benefits of having a well-designed website are numerous. Yet, there are businesses who refrain from investing in website designing and development. In this blog, I will elaborate a bit on the reasons a business needs to consider web development as an important strategy of the business.

The Importance of Web Development

The website is the face of the business. It is a place where a customer prefers to visit first for learning about your business, your services, your company. The design of your site creates the first impression among them. Other reasons are as follows

●        Reaching out to a global audience

In this age of globalization where everything is operating in a digital way if you want to reach out to the audience worldwide then a website is a must.

●        Provides authenticity to your business

If an enterprise wants to establish its credibility then a website is a must. This era does not give importance to a business that lacks a proper web source like a well-developed website with proper design.

●        Your customers find it convenient

Customers prefer a business that can provide them with all the information they want about a company at their fingertips. Your website can be the best place where you can put up these data.

However, always remember that the first impression is made by the way your website looks. If it can’t blow their mind away then they will search for other sites. Wondering where to get a credible web development company in Bangalore? You can come to us. We will develop the best-customized website for your business. 

Few Tips On How To Create SEO Friendly Content

Are you aware of the root of Search Engine Optimisation? SEO begins and ends with good quality content. It is so important that every SEO organizations these days are hiring content writers with the creative niche of mind. None these days implement optimization strategy without a solid content strategy. Wondering what we are talking about. Give this blog a read.

What is an SEO content writing?

Seo content writing is a process of curating content in a way so that it starts ranking higher for the related keyword searches. It involves using keywords in a strategic manner that will help the content to get optimized for both the search engines and humans.

For writing SEO friendly content you are required to adhere to certain techniques. Such as

●       Inserting the keyword phrases properly so that they appear in the title of the web page or blog post.  

●       Strategically distributing the keywords so that it does not appear forced.

●       The keywords should be scattered all over the body of the content.

●       Using alternative phrases, or LSI Keywords. In other words Latent Semantic Indexing. This denotes keywords related to the main keyword.

●       Over usage of Keywords, phrases should be avoided.

●        Inserting of keywords within the <h1>, <h2> and <h3> tags , so that more emphasis can be placed on the keywords.

Above are just a few tips on how to create SEO friendly content. There’s a huge list of the dos and don’ts for creating SEO friendly content. Most important among them is to be to the point and grammatically correct. Wondering would you be able to adhere to so many rules. Don’t worry, we will come to your rescue. We are providing one of the best content writing services in Bangalore equipped with the creative team. Leave the entire burden on us and you relax.  

Know The Rules of The Game and Stand Out from The Rest in Digital Marketing

The phrase “content is king” has been doing the rounds for quite some time. I am certain that you being a digital marketer have heard about the phrase. But is it just the content that can make you stand out from your competitors? Although content marketing forms the heart of most of the successful digital marketing campaigns. But it is not the ultimate thing to crack the game. There are other factors involved as well. Such as proper optimization, right marketing strategies and so on.

Undoubtedly you will be requiring brilliant content for getting your product or services marketed, lacking that will make you lag behind your fellow competitors. This is true without any doubt. But you will also be requiring other strategies too. One of the main things is to know how to get your content marketed. The process of reaching out to the potential audience. All these require a huge set of skills. We at Wedoeconsult, a digital marketing company in Bangalore, not only specializes in creating brilliant content but also we are proficient with other factors too. We are equipped with a professional team whose contribution is vast. They are creative, strategic and professional. 

Content writing is just one factor out of several other factors. We have mastered all other factors. In the current era where technology is improving at a rapid pace, we know how to keep ourselves updated. Our team has a perfect blending of techies and creative people. If you are facing difficulties in fetching leads, end all your worries now and come to us. We will let you know the rules of the game. The right technique is all that is required to rank at the top. So, don’t waste your time thinking if digital marketing is all that your business needs. It is indeed among one of the major things that can change the face of your business.

The right strategy is all you need and we can get that chalked out for you

What are the preferences of your audience? Images or texts? In 2019 you need to get yourself updated on this according to digital marketing experts. They further stated that it’s high time for digital marketers to understand the expectations of your audience. Gone are the days when driving users to your website was enough for ranking higher in SERP, or SEO was all about following some particular techniques so that you can optimize your site only on Google and be satisfied. Now, it’s time that you take into notice other ‘engines’ also. Seo in 2019 means showing up everywhere, on every search result page that users are using, not just driving traffic into your website.

Wondering how to get this done? How about taking a resort to one of the best SEO companies in Bangalore? Yes, it’s time you consider taking help from us. We at Wedoeconsult is the one-stop agency that can look after your needs in the most professional yet customized way. From creating exceptional content to promoting the same to adhering to techniques that can rank your website on every search result page. We can do them all.

2018 Google algorithm updates revealed that Google is analyzing and evaluating website content quality, Speed, JavaScript as well as On-page optimization regularly. All these require every business to be well acquainted with SEO terms, techniques and incorporate them into their system in a proper manner. This is where we come to the scene. We can help you improve your SEO strategies. We are an end to end SEO company based in Bangalore. We are equipped with the right team and strategies. Just a phone call or email and we will be there to help you out. So, what are you waiting for? Connect with us asap and we will be there at your service.