Keyword research is important
Keywords form the basis of SEO. A good SEO
practice revolves around finding out the correct words users type into the
search bar while looking for products and services on the web. The best way of
doing keyword research is by using the Google Keyword Planner.
Content is still the king in SEO
On-page SEO techniques revolve around
website content. Search engines always keep an eye on websites, whether they
are providing important and useful information to users or not. If everything
goes right search engines rank the website higher in SERP. Thus, contents need
to be well optimized and SEO friendly.
Page Titles and description
Page title being a very important aspect, especially
for Google SEO practices, they are the first and foremost thing to consider. An
optimized page title has the following characteristics.
● A unique
page title accurately describes the page content is needed
● Should be
brief and descriptive
● Should be
simple and understandable.
Home Page Title
The home page title should include your
website’s or company’s name, the location of your business, the service or
products it’s offering. For example :
Post/other pages title
The titles of other pages of your website
must give an accurate description of what the page is about when you are
applying SEO DIY tactics. These pages need to be attractive.
Description
Page descriptions are also very important
since users and search engines are given a brief summary on what the page deals
with. Google sometimes shows the description in snippet form for your page.
Thus, writing a good meta description while performing on-page SEO techniques
must be considered. Here are a few tips on how to write a perfect meta
description.
● Try to keep
the size between 140-150 characters.
● Don’t repeat
titles
● Refrain from
adding too many Keywords.
● The
description gives a good result if written in a promotional way.
Use ALT attributes in all images
Search engines instead of reading images read
ALT text. Thus, using an ALT attribute will help the engine crawlers to
understand better an image. Thus, inserting keyword phrases while doing
Wordpress SEO that describes the images on the webpage and bolding them is
important.
Website Structure
Search engines go through link structures in
order to index pages. Thus, a lot depends on how you organize a site
architecture while applying SEO do it yourself tactics. If you have a
well-structured website, all the pages and subpages can be found easily. Also,
a well-structured site helps visitors to find the products or services they are
looking for. According to a ‘three clicks’ rule, any information users are
looking for in a website must be available to them in not more than three
clicks. Thus, planning should be accordingly.
Page URL
It is said that the best way to optimize a
page URL in WordPress SEO is by focusing on a single keyword phrase and including
it directly in the URL address. Hyphens can give good results than that of
underscores. When given underscore instead of hyphens Google reads that as a
single word. For example, the_best_seo_practices is read as
‘thebestseopractices’ by Google.
If still facing issue with your website then
approach the Wedoeconsult Best SEO
company in Bangalore.
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