What is a Landing page and How Does it Work?
Converting the audience from multiple digital platforms into your customer, the term “Landing page” plays an important role. Let’s see all about the Landing page and why it is important for your website or business marketing to grow your business. This technical awareness about the landing page is very important for a newbie in the marketing business.
What is a landing page?
A landing page is a standalone and unique page created to market or advertise a campaign relating to your business or product. The landing page is where the visitors land on the page once they click on the promotional advertisement on any digital platform.
What is the use of a landing page?
Landing page is mostly used for gathering information of the visitors to your website by giving them eye-catching content on your website landing page. The main purpose of the landing page is to generate leads for your services or products.
Why landing page is important?
You have created a brand and also a dedicated website to the same, now it’s time to catch the leads through online marketing to spread awareness about your business and the best thing that is going to help you to be successful in this process is ‘Landing page’. This is going to give you effective leads for converting your visitors into promising customers.
Can any page be a landing page?
Yes, any page can be a landing page but not all pages are built the same. A landing page must be a page that will increase the awareness about your business offers and not any other ordinary page can be a landing page.
What are the types of landing pages?
There are almost 8 main types of landing pages one can create for their businesses which are as below.
Splash page
Squeeze page
Lead capture page
Sales page
Thank you page
Unsubscribe page
Viral page
404 page
What is the difference between the home page and landing page?
The major difference between the landing page and home page is they both are built for different goals and with different intentions. A homepage is about the information of what your website or business is about and the entire site map can be explored from the homepage whereas, a landing page is built to achieve a specific goal.
How to build the best strategy for a successful landing page?
Clear calls to action must be provided on the landing page
Calls to action should strictly be tied to your goal behind the landing page
The whole content on the landing page should serve your purpose with the support of calls to action
Keep the content short and sweet and make the visitor decide on calls to action ASAP
A good design with precise content that leads to calls to action
Your landing page should only have calls to action button instead of any other buttons
The calls to action should always be at the top of the page so that visitors don’t have to look for what they can do next
Figure 1: Sample perfect landing page
Is the landing page difficult to maintain?
A landing page is purely designed to spread awareness about your business and gathering the information of relevant audiences through different digital platforms. So, if someone is in a misconception that landing page is difficult to maintain then they must clear their minds and should go for a landing page strategy in digital marketing to grow their business.
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