WHAT IS GOOGLE ANALYTICS, AND WHY IS IT IMPORTANT TO MY BUSINESS?

What is Google Analytics, and why is it important to my business? Are you running an online business and don’t know about Google Analytics then you must be at risk. Google Analytics is one of the digital analytics software one must have knowledge about who is willing to grab the audience at their online business. And the best thing about this software is Google has made it available absolutely free. Yes absolutely free! So, it is not difficult now to analyze the visitors and their behavior on your website. Hence, we have very much cleared the question, what is Google analytics? Isn’t that right? So, let’s move forward with how good this Google analytics for your business is? Also, how it can help you to boost your online business success and overall website performance with its Google Analytics data and Google analytics reports. What are the benefits of Google Analytics? Now we are going to how Google analytics is good for your business. These benefits will convince you about Google analytics very well and will answer your question, ‘Why Google Analytics is important to my business?’ Let’s get started. You get website visitors count for your website You get website visitor’s geographical location It helps you to understand whether you need a mobile friendly website You will also learn which websites are sending you more traffic Which marketing tactics works more result oriented for your website? Which website page is more popular from your website than the others? You get the information about the number of visitors converted into customers Helps you to improve the website speed Which blog content is more popular on your website? Where the website visitors come from and go to which website after visiting your website All these major points you get to know once you start using the Google Analytics for your website. So, understanding all the above points and implementing them successfully will ensure you about increasing the website performance and lead conversions for your online business. What kind of Data is available on Google Analytics and what can you do with it? The data is a very important factor when it comes to digital world success. And Google analytics plays a major role in collecting the data for the improvement of your website performance online and is useful to get more profit generation from by listing your website on the first page. Let’s see what kind of data you can get from Google analytics. Internal site search data: This data is very important to know the behavior of the visitor and what exactly the visitor searched on your website. This helps you to improve your business strategies and allows you to decode on which part you must concentrate more to attract more revenue. Website landing page bouncing rate: The bouncing grate is gain the major factor to study your website performance. When your visitor visits your website and goes back without visiting another page then that is considered as the bouncing rate. This will help you to understand what changes must be done to your website to improve the visitor’s interest in your website. Age, gender, interest, device, and location of the visitors: Knowing your customers is very important in any business. This data gives you detail information about what kind of customers are getting attracted to your website or business and according to that, you can plan your strategies further to improve your business growth. Age gives you the count of visitors as per their age range. Gender data gives you how many men and women showed their interest in your business. Interest data gives you an understanding of the visitor’s overall behavior that can be concluded into their interests. Device data gives you data about where the maximum site visitors are from mobile phones or desktop or any other devices. Location is again the major data that allows you to know which country or city or area has shown more interest in your business. So, all this data is really very helpful to plan further strategies to grow your business. Are you on the right track to achieving your goals? The Google Analytics data assures you that you are going on the right track of publishing your website and not just throwing the ball in the dark. Google analytics reports help you to analyze the overall performance of your website. How to get started with Google Analytics?